The E Myth Revisited
by Michael E. Gerber
Michael E. Gerber is the founder and chairman of E-Myth Worldwide, based in Santa Rosa, California. He is the bestselling author of The E-Myth Revisited, The E-Myth Manager, The E-Myth Contractor, and The E-Myth Physician, as well as a highly sought-after speaker and small business revolutionary. He lives in Petaluma, California.
In this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
The E-Myth Revisited has long been a staple in the business community. It has been voted the number one business book by Inc. 500 CEOs, and has consistently beaten its contemporaries in longevity on the BusinessWeek and other business best-seller lists. But its recent ascension on the New York Times list is an exciting and remarkable achievement.
At the heart of The E-Myth Revisited is the concept that businesses are not started by entrepreneurs. According to Gerber, technicians -- people with narrowly defined skill sets, such as plumbers, doctors, accountants, contractors, and so on -- are accountable for most small business startup activity, yet most are not adequately prepared to successfully run a business.
